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Saddlers announce new commercial partnership with B.A.T Holdings

19 January 2022

The club is delighted to welcome Norton Canes based business, B.A.T Holdings as a new Commercial Partner for 2021-22.

Established nearly 40 years ago, the company provides quality service over three separate divisions – Surfacing, Groundworks and Fabrication.  B.A.T Holdings will be providing their expertise across a number of projects for the club helping to improve the stadium for both the matchday experience and as a conference and events venue.

The partnership aims to provide opportunities to engage colleagues and clients alike on a matchday whilst a number of matchday sponsorships also look to enhance brand visibility both within the stadium and via the clubs digital platforms.  Heavily community focused, the partnership allows B.A.T Holdings to support its local club effectively.

Walsall FC CEO, Stefan Gamble said: “We are delighted to formalise this partnership with B.A.T Holdings as they are a business the club has worked closely with over a number of years.  We are keen to provide the platform to support and enhance the businesses brand awareness, particularly the spread of services they offer, with our matchday sponsorships packages. As a club we continue to focus on working hand in hand with local businesses.”

David Robinson, Director at B.A.T Holdings added: “Being a local based company, we are more than delighted to enter into a partnership with Walsall Football Club, and are looking forward to helping and supporting each other on various projects in the coming years.

We will aim to highlight the community spirit, professionalism and quality of service that the football club can offer, and build a base for the future supporters to the club.”

To find out more about the Surfacing, Groundworks and Fabrication services that B.A.T Holdings offer and see how they might be able to provide the solution for any jobs in the Commercial, Local Authority or Domestic sectors, visit

To understand more about how Walsall FC can support and enhance your business objectives, please visit the commercial pages of the club website here.

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