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Introducing Walsall Football Club's Her Game Too ambassador

5 April 2022

Club News

Introducing Walsall Football Club's Her Game Too ambassador

5 April 2022

Walsall supporter Madi Highfield was recently appointed as the club’s Her Game Too ambassador.

The Saddlers partnered with Her Game Too back in September in a bid to raise awareness and combat sexism in football.

In her role as Walsall’s Her Game Too ambassador, Madi will work closely with the club, Her Game Too and will be an additional point of contact for fans.

As part of our commitment to combatting sexism and all other forms of discrimination in football, we recently launched a text service where supporters can anonymously report any incidents. 

Text Service.jpg

Madi is looking forward to working with the Saddlers and shared more details about her new position.

“My role is to work with Walsall and partner with Walsall to be their point of contact as a fan in the stands,” she said.

“Rather than someone who’s already in the club and work for the club, I’m an outsider working with the club and using my presence at the football for other females, whether it’s someone who’s been supporting for over 50 years or whether it’s a newcomer and overwhelmed with so many people, they can come to me.

“If something happens at Walsall, I will also report to the lead team at Her Game Too and let them know what’s happened and what we have done to resolve it.

“We will use social media to raise awareness of what we’ve done to resolve it.

“I will also educate and research about our club and the connection with females and find out different things.

“For example, the amount of female season ticket holders we have in 2022 and then how many we have in a couple of years’ time.”

Madi is also working on new ideas and is keen to grow a community of female Saddlers fans.

As well as Madi’s ambassador role, female or male fans are welcome to become Her Game Too advocates to work alongside her, as supporters Keaton Rozewicz-Smith and Zoey Forsyth have done.


To find out more or to become an advocate, follow @HGTWalsall on Twitter.

For more information on the Her Game Too campaign, click here.


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