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Club News

Walsall Football Club and David Lloyd Lichfield Announce New Partnership

20 September 2021

Club News

Walsall Football Club and David Lloyd Lichfield Announce New Partnership

20 September 2021

Walsall Football Club is delighted to welcome David Lloyd Lichfield as a Commercial Partner for the 2021-2022 season.

David Lloyd Clubs are the ultimate health and fitness destinations for those wanting to get fit with family and friends and then having a calming escape from the stresses of everyday life.

The partnership is based around the Lichfield venue just outside the village of Shenstone that includes both an indoor and outdoor swimming pools, spa facilities, tennis courts, a recently refurbished gym, club room, kids club and crèche along with free private parking.

Through the partnership, David Lloyd Lichfield receives a brand presence for all fixtures with a pitchside advertising board and visibility on the digital scoreboard, matchday tickets and to raise their profile with Saddlers fans on matchdays, Associate Match and Matchball Sponsorships for fixtures during the 2021-22 season.

Walsall FC Head of Commercial and Retail, Alex Smith, said: “It is an exciting time to start this partnership with David Lloyd Lichfield.

"The David Lloyd brand is a great fit for a professional football club and with players based in the Lichfield area having used the facilities at the club over the years, it is great to be able to formalise the relationship and provide the club with some great exposure to Saddlers fans.”

New David Lloyd Lichfield General Manager, Ian Parkinson added: “David Lloyd Lichfield is delighted to be partnering with Walsall Football Club.

"The obvious and natural links to fitness, wellbeing and team activities will work excellently for both clubs in addition to the football club’s supporters and our members.”

For further information about the facilities and memberships at David Lloyd Lichfield, visit

To discuss how your business could benefit from working with Walsall Football Club, please contact Alex Smith on

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