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Saddlers extend partnership with Poundland

30 November 2020

Walsall Football Club are delighted to announce the extension of our partnership with Poundland through to the end of the 2020-21 season.

The retailer has had a presence in the Walsall area for many years having been established in the Midlands 30 years ago with just a single store and this month moved into its new customer support centre in the heart of the town. 

It now has over 800 stores all across the country offering a huge range of top brands and great quality own brand items, employing around 18,000 staff and serving approx. seven million customers every week.

Saddlers fans will have seen Poundland’s title sponsorship of the Main Stand at the Banks’s Stadium before last season was curtailed earlier in the year and the brand continues to make great use of the Midpoint advertising screen overlooking the M6 – the largest free standing Out of Home (OOH) platform in Europe.

The synergies between the club and Poundland continue to grow with the business (when not under restrictions put in place due to Covid-19), utilising the stadium’s conferencing and event spaces to great effect too highlighting the diversity of opportunities the club can offer away from the traditional match-day inventory.

Walsall FC CEO Stefan Gamble said: “We are thrilled to be continuing our relationship with Poundland.  It is a clear objective of the club to build strong, long-term relationships with locally based businesses and to be doing so, in such challenging business conditions, with a brand of the reputation as Poundland, is something we are delighted to be continuing to working toward.”

Poundland Head of Marketing, Activity Planning, Design, Space & Visual Merchandising, Mark Pym agreed, he added: “We might be a nationwide brand, but we’ll never forget where we come from and our partnership with the Saddlers is very much part of that.”

To find your local store visit but please be mindful of the government guidelines around staying at home and non-essential travel wherever possible.

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