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Club News


6 April 2017

Book to go on sale on April 8th ahead of Oxford United game

The Saddlers are launching a new children’s book telling the story of how Swifty became our club mascot.

SWIFTY will be available to buy from the club shop from this Saturday, April 8 when the Saddlers host Oxford United in a Sky Bet League One fixture, retailing at £5.99.

The brand new storybook for young club supporters is a joint-project between Walsall Football Club and our commercial partner Walsall Studio School, and tells the story of how one little swift bird became our hero and mascot.

SWIFTY is ideal reading for children between the ages of three and six, and it is hoped will help youngsters develop their reading skills.

Our Commercial Manager Wayne Thomas believes the book is a great way to encourage children into developing those vital skills.

“When I first came to the club, secretary Dan Mole said it would be nice to engage with a younger audience here at the club,” said Thomas.

“We feel our mascot and the book is a great way to do this.

“I feel bringing to life how Swifty became our mascot is a great way to engage young fans.”

“As a football club we fully understand the positive impact we can have on supporters of all ages, particularly our younger supporters,” said Club Secretary Dan Mole.

“By linking reading with the football club, we feel sure this will have a positive impact on their education.”

The book was a collaboration between staff and students at Walsall Studio School.

“It’s a perfect collaboration between Walsall Football Club and Walsall Studio School to improve youth engagement and to improve literacy,” said Head of Sixth Form Peter Stack.

“We have had students and staff working together over nine months to produce an excellent book for young readers.

“The combination of well-crafted story-telling and superb illustrations will further cement Swifty as an enduring part of Walsall.”

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