Beer supplier extends sponsorship until summer of 2022.Walsall Football Club are delighted to announce a five-and-a-half year renewal of a sponsorship deal with local beer brand Banks’s, celebrating a partnership of over twenty years.
Marston’s Beer Company Managing Director, Richard Westwood, and Regional Sales Manager, Alastair Robinson, joined Saddlers Chief Executive, Stefan Gamble, and Saddlers stars James O’Connor and Kory Roberts, at the Banks’s Stadium, to help raise a glass to the sponsorship.
As part of the deal, Banks’s will continue to be the main beer supplier for the stadium, offering best sellers such as classic Banks’s Original and Amber Bitter.
The stadium will continue to carry the Banks’s name and still proudly boasts the significant Banks’s lettering on the entrance whilst the new Banks’s brand identity will be updated throughout.
The club first formed a partnership with Banks’s back in 1996. Following an 11-year association as The Saddlers’ official shirt sponsors, the Marston’s owned brand acquired the naming rights to what was the Bescot Stadium in May 2007.
Alastair Robinson, Regional Manager at Marston's, said: “We are delighted to be in a position to continue to build the partnership with the club where our local brand fits perfectly and provides fans and customers at the stadium with their beer of choice.”
Walsall Chief Executive, Stefan Gamble, added, “We’ve always enjoyed a close relationship with Banks’s and as one of our primary commercial partners, their support for the football club has been fantastic over the years.
"They are an organisation who are proud of their roots in the local area and boast a great reputation for supplying a wide range of quality beverages.
"Equally as important, the Banks’s brand reflects some of the core values which we hold dear and this renewal is a welcomed step towards further cementing their association with Walsall Football Club."