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EFL Family Excellence Award

Walsall FC won the EFL’s Family Excellence Award in May 2017 in recognition of the efforts made to make the Banks’s Stadium a welcoming and exciting destination for families.

The Family Excellence Award is an ongoing programme aimed at using the experiences and perceptions of genuine football-loving families to help clubs develop strategies to attract and retain younger supporters.

The detailed ‘snapshots’ provided by families who visit the EFL’s 72 clubs are designed to enable clubs to see matchday experiences through the eyes of a genuine family, helping clubs to improve fan experience and attract more families to their matches.

The decision to grant the award follows an additional review of the original application, in line with the award’s independent judging process and established criteria.

According to the EFL, the family visiting Walsall picked out numerous positives such as their enjoyable Family Fun Day and family room, unique family area decoration, friendly club staff, a family-oriented and engaging matchday programme, a memorable refreshments experience, with the judges pointing to plenty of entertainment for children stretching beyond the 90 minutes of football.

Dan Mole, Walsall’s Director & Club Secretary, said: “We are delighted to receive the EFL’s Family Excellence Award.

“Here at Walsall Football Club we pride ourselves on the role we play within the community and have worked hard to create a positive, family-orientated matchday experience.

“Offering free football to all U18s has been instrumental in our strategy to attract more and more families to the Banks’s Stadium.

“We are working hard over to continue to improve our matchday offering and are excited about a number of initiatives we are looking to implement that will help us maintain this award.”